Instagram: Launching a New Wave of Interactive Marketing One Brand at a Time
Over the past two years, Instagram, a camera and photo sharing application for mobile devices, has gone from the sepia filtered photo journal of everyday life to an all out visual branding powerhouse. Now seamlessly integrated with Twitter and Facebook, photos on nearly every subject are able to be shared instantly. This has caught the.. read more →
Monarch & Company Gives Back: Partnering with Chicago’s Healthy Initative
As a company and as well as individuals we all know how important it is to give back and help improve the world we collectively share. At Monarch and Company, we all pride ourselves in being active, healthy people and are now translating this into a new partnership with Chicago’s Healthy Initiative. Founded by Shea.. read more →
Getting Back on the Mark in Marketing Education
In 2011, marketing took the number seven spot of the most popular college majors and is also considered one of the most lucrative when it comes to employment according to CNN. However, a question was raised at Marketing Mag of whether or not current or graduating students are prepared for a career in the marketing.. read more →
Define a Successful Brand Story in 4 Steps
We encounter thousands of brands every day. Walking down the street, sitting on the bus, on a train, or in a cab. Everyday we are constantly being bombarded with messages, yet very few break into our stream of consciousness. Those that do, tend to be the brands we identify the most with. Whether it’s Apple,.. read more →
Brands are Going Back to School
School is officially back in session and with students traveling across the country to return to college, brands are following closely behind. Everyone from Target, to Teen Vogue, even NexGen Biolabs, have been seen increasing their presence on college campuses according to an article from BizBash.com. Armed with information from Campus Solutions, a college marketing.. read more →
6 Ways to go Ecofriendly with Apparel
Thinking about going green for apparel with your upcoming event? There are several options when taking the ecofriendly route, but what are the differences in quality, environmental impact and sustainability? We have outlined 6 ecofriendly apparel options that we have to offer. See also: Earth Day 2012 Seeded Business Cards Organic Cotton: This popular t-shirt.. read more →
Sponsorship and Branding in the Olympics
As the London Summer Olympics continue, we cannot help but notice all the Olympic sponsors everywhere. The top companies being Coca-Cola, McDonald’s, Visa, GE, P&G and Samsung. We even take to notice the non-Olympic sponsors with sports-driven themes in their advertising campaigns. Sure we see.. read more →
Now Offering Customizable Eddie Bauer Line
We are happy to announce that we are now offering Eddie Bauer outerwear as part of our corporate apparel selection. These jackets, shells, fleeces and layering pieces can be customized with embroidery, laser appliqué and various types of screen printing including discharge printing. Promote your brand by including a logo or image on this well-made.. read more →
Using QR Codes Effectively for Business
You see them everywhere, the little square-shaped bar codes found on posters, business cards, billboards, t-shirts – you name it. QR Codes have grown from being just a new way to link to a website to becoming a way to engage with the audience and bridge the gap between the digital world to the outside.. read more →
Olympic Twitter Feed on London Eye
The Olympics are here and officially going social. This year, each night the Twitter popularity of the games will be broadcast on the London Eye, turning the ferris wheel into a huge emoticon. Students at MIT developed an algorithm that will check twitter posts based on positive or negative feelings on the games. Talk about.. read more →
