Standing at 961 feet tall, 311 South Wacker Drive is the seventh tallest building in Chicago. It is famously known for illuminating the dramatic city skyline with the 1,852 florescent lights perched atop the building's crown.
We partnered with this client to find a unique and practical premium that represented an iconic Chicago structure as well as to aid in their brand repositioning. The flashlights were a small token of appreciation given to brokers who toured the building. The imprint was strategically placed horizontally so that when the recipient held the flashlight, the light mirrored the crown on the actual building.