Google Maps created an unforgettable experiential road trip from Los Angeles to Las Vegas when they decided to give away free coffee, gas, and burgers to celebrate their new features.
Monarch was tasked for elevating this experience with designing and creating the packaging for the food element of the activation. We used a food safe ink to print on the inside and outside of the custom box as well as a food safe material to ensure the consumer experience was safe, clean, and easy to eat.
Monarch also produced decals, to-go drink cups, custom napkins, branded aprons and uniforms to heighten the overall messaging.
To see the burger boxes in action check out #mapsroadtrip