Absolut Elyx's new campaign pays homage to the toast, or as it’s expressed in the brand’s home country of Sweden, “Skål” (meaning cheers). For centuries “Skål” has been exclaimed in Swedish gatherings from midsummer nights to smorgasbords. These are joyous celebrations where everyone is invited to toast and express their gratitude for the moment through speech, song or simply a warm exchange of eye contact with all those at the table.
Monarch used a metallic copper and black foil to print the tattoos using Absolut Elyx’s infamous pineapple icons. We wanted consumers to experience the brand in a subtle and classy way while still having fun and creating an item that recipient would share. We also included full color printed retail packaging to create continuity with the campaign’s creative.
To learn more about the campaign, click here.