A tropical product launch as fresh as its name.
Welch’s Juice Isle Press Release Kit
As an alternative to traditional juice products, Welch’s launched 100% Juice with Coconut Water. This combination of fruit juice with coconut water results in 30% less sugar, making it a great tasting and healthy beverage for kids and parents alike! To engage the Welch’s audience, Monarch produced over 150 press release kits to be sent to media and product influencers.
Using a tropical island theme, Monarch created the concept of a wooden crate having washed up on a faraway beach. A custom cardboard crate packaging was specifically designed to cut-down on material costs. In addition to the Welch’s Tropical Berry Grape and White Grape Mango flavors, the kit includes two golden pineapple tumblers with straws for a fun and interactive juice-drinking experience. To reference the product packaging, Monarch used illustrated palm leaf elements on the crate design, as well as included a realistic palm leaf to be used as a fun photo prop to encourage social media posts.
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